diff --git a/examples/mb525/fancyblink/Makefile b/examples/mb525/fancyblink/Makefile
index 57a10333..ae68552c 100644
--- a/examples/mb525/fancyblink/Makefile
+++ b/examples/mb525/fancyblink/Makefile
@@ -88,7 +88,7 @@ flash: images
 		       -f $(OPENOCD_FLASHER) \
 		       -f $(OPENOCD_BOARD) \
 		       -c "init" -c "reset halt" \
-		       -c "flash write_image erase $(BINARY).bin 0x08000000" \
+		       -c "flash write_image erase $(BINARY).hex" \
 		       -c "reset" \
 		       -c "shutdown" $(NULL)
 
diff --git a/examples/mb525/pwmleds/Makefile b/examples/mb525/pwmleds/Makefile
index 0505f137..ee3e8eb2 100644
--- a/examples/mb525/pwmleds/Makefile
+++ b/examples/mb525/pwmleds/Makefile
@@ -88,7 +88,7 @@ flash: images
 		       -f $(OPENOCD_FLASHER) \
 		       -f $(OPENOCD_BOARD) \
 		       -c "init" -c "reset halt" \
-		       -c "flash write_image erase $(BINARY).bin 0x08000000" \
+		       -c "flash write_image erase $(BINARY).hex" \
 		       -c "reset" \
 		       -c "shutdown" $(NULL)
 
diff --git a/examples/mb525/pwmleds/README b/examples/mb525/pwmleds/README
index 08cc36ba..c15b562d 100644
--- a/examples/mb525/pwmleds/README
+++ b/examples/mb525/pwmleds/README
@@ -39,7 +39,7 @@ Or you can do the same manually via:
  $ openocd -f interface/jlink.cfg -f board/olimex_stm32_h103.cfg
  $ telnet localhost 4444
  > reset halt
- > flash write_image erase pwmleds.bin
+ > flash write_image erase pwmleds.hex
  > reset
 
 Replace the "jlink.cfg" with whatever JTAG device you are using, and/or
diff --git a/examples/stm32-h103/fancyblink/Makefile b/examples/stm32-h103/fancyblink/Makefile
index 0d19fda0..06d821e5 100644
--- a/examples/stm32-h103/fancyblink/Makefile
+++ b/examples/stm32-h103/fancyblink/Makefile
@@ -87,7 +87,7 @@ flash: images
 		       -f $(OPENOCD_FLASHER) \
 		       -f $(OPENOCD_BOARD) \
 		       -c "init" -c "reset halt" \
-		       -c "flash write_image erase $(BINARY).bin 0x08000000" \
+		       -c "flash write_image erase $(BINARY).hex" \
 		       -c "reset" \
 		       -c "shutdown" $(NULL)
 
diff --git a/examples/stm32-h103/miniblink/Makefile b/examples/stm32-h103/miniblink/Makefile
index db85a8ca..fa729ae9 100644
--- a/examples/stm32-h103/miniblink/Makefile
+++ b/examples/stm32-h103/miniblink/Makefile
@@ -87,7 +87,7 @@ flash: images
 		       -f $(OPENOCD_FLASHER) \
 		       -f $(OPENOCD_BOARD) \
 		       -c "init" -c "reset halt" \
-		       -c "flash write_image erase $(BINARY).bin 0x08000000" \
+		       -c "flash write_image erase $(BINARY).hex" \
 		       -c "reset" \
 		       -c "shutdown" $(NULL)
 
diff --git a/examples/stm32-h103/usart/Makefile b/examples/stm32-h103/usart/Makefile
index 432446d7..193be897 100644
--- a/examples/stm32-h103/usart/Makefile
+++ b/examples/stm32-h103/usart/Makefile
@@ -87,7 +87,7 @@ flash: images
 		       -f $(OPENOCD_FLASHER) \
 		       -f $(OPENOCD_BOARD) \
 		       -c "init" -c "reset halt" \
-		       -c "flash write_image erase $(BINARY).bin 0x08000000" \
+		       -c "flash write_image erase $(BINARY).hex" \
 		       -c "reset" \
 		       -c "shutdown" $(NULL)