Instead of having committed files containing a single developer's serials, use
optional includes to include a local config file for each board.
If you have only a single board connected, simply:
$ make -f Makefile.<board> clean all flash
If you have multiple boards connected, make sure to fill in the appropriate
hla_serial in your openocd.<board>.local.cfg file, and then run the same
commands.
There's no F1 discovery style board with usb device, so this is for a "generic"
device. The USB portion should be safe, but there's a led used for bootup that
is board specific, and of course the clock source is board specific.
Related, the openocd config file is rather custom to my own setup, but shows
what you need to customize for your test environment.
Further, as the F1 usb core doesn't include support for soft disconnect, use
the very hacky method of dragging the pin low to force reenumeration on reset.
Very very useful for development purposes!